Helping people navigate
an increasingly complex


A majority of businesses still navigate new terrains with old mental maps. 

To realize the possibilities of what world we could live in, we need ways to connect with ourselves and others. This can be done with human-centered design methods and by creating experiences. A first hand experience becomes so much more than a leaflet.
Want to see for yourself? Book a chat!

A bit about me

I have a diverse background within communication and concept development
as well as a degree in Digital Media from entrepreneurial non-school Hyper Island.


Curiosity has taken me to the sands of the Middle East, working with concepts and campaigns at Ogilvy & Mather Dubai, as well as developing strategies to better
communicate about Swedish Prison & Probation Service.


Since four years back, I work with customer experiences and business development
for IKEA Sweden, but I'm still happy to discuss collaboration, facilitating or lecturing.


Some of my work include:

enabling IKEA virtual co-workers

co-creating a global IKEA product 
inventing a new weekday
writing a serious letter
being a board member for Malmö University
being a jury member for Agdagalan

joining an extraordinary podcast
facilitating a workshop
with Stockholm School of Economics

..and much more.






Real life

Currently based in Malmö, Sweden.