About

ABOUT

A BIT ABOUT ME

My name is Lina, I have a diverse background within communication and concept development as well as a degree in Digital Media from entrepreneurial non-school Hyper Island.

 

Curiosity has taken me to the sands of the Middle East, working with concepts and campaigns at Ogilvy & Mather Dubai, as well as developing strategies to better communicate about Swedish Prison & Probation Service.

 

Since three years back, I work with customer experiences and business development for IKEA Sweden, but I'm still happy to discuss collaboration, facilitating or lecturing in any shape or form.

 

Some of my work include co-creating a global IKEA product, inventing a new weekday, and soon something really, really cool to share publicly. 

 

Stay tuned for a Hype-o-pedia coming soon!

 

KNOWLEDGE IS POWER

Check out some cool books, it will be fun. I promise.

Best books ever

Dangerous Ideas Alf Rehn

Some of the most innovative ideas are pointing at some of the most uncomfortable truths.